Not All Coffee Is the Same
Walk into any coffee shop and you'll see options like "light roast", "medium roast", or "dark roast". But what do these actually mean — and which one is right for you? Let's break it down.
Light Roast ☀️
Light roast beans are roasted for a shorter time at lower temperatures. The result? A bright, complex, and fruity flavour with higher acidity and more caffeine than you might expect.
- Flavour notes: Floral, fruity, citrus, tea-like
- Caffeine: Highest of the three
- Best for: Pour over, drip coffee, cold brew
- Who loves it: Coffee enthusiasts who enjoy nuance and origin flavours
Medium Roast ⚖️
The most popular roast in the US and Canada, medium roast strikes the perfect balance between brightness and body. It's smooth, approachable, and versatile.
- Flavour notes: Caramel, chocolate, nuts, mild sweetness
- Caffeine: Balanced
- Best for: Drip coffee, French press, espresso
- Who loves it: Everyday coffee drinkers who want consistency and comfort
Our Liberal Tears Coffee Medium Roast and Light Medium Roast are perfect examples of this crowd-pleasing style.
Dark Roast 🌑
Dark roast beans are roasted longer at higher temperatures, producing a bold, rich, and smoky flavour. The origin characteristics fade, giving way to the roast itself.
- Flavour notes: Dark chocolate, smoke, caramel, bold bitterness
- Caffeine: Slightly lower (the roasting process breaks down caffeine)
- Best for: Espresso, moka pot, French press
- Who loves it: Those who want a strong, intense cup that stands up to milk and cream
Our Bitterroot Dark French Roast is the perfect choice for bold coffee lovers.
So, Which One Is Yours?
There's no wrong answer — it all comes down to your taste preferences and brewing method. Why not try all three and discover your favourite? ☕